# Go.Compare cookies policy This Cookies Policy explains how Gocompare.com Limited, the owner and operator of [www.gocompare.com](/content/site-root.html) (“Go.Compare”) uses cookies and similar technologies. Whenever you use the features and services we offer at Go.Compare, information may be collected through the use of cookies and similar technologies. ## 1. What are cookies? When you use our website, we may store some information on your computer in the form of a helpful file known as a "cookie". Cookies are used to improve the online experience of almost every website, including our own. Cookies are small text files which are downloaded to your computer, tablet or mobile phone when you visit a website or application. The website or application may retrieve these cookies from your web browser (eg Internet Explorer, Mozilla Firefox or Google Chrome) each time you visit, so they can recognise you, remember your preferences and provide you with a more secure online experience. Generally, cookies are very useful and are a common method used by almost every website you visit because they help to make your online experience as smooth as possible. For security reasons, many websites will not function at all without the use of cookies (or other similar technologies, such as "web beacons" or "tags"). Cookies generally do not hold any information to identify an individual person, but are instead used to identify a browser on an individual machine. Cookies can be referred to as session cookies or persistent cookies, depending on how long they are used: - **Session cookies** only last for your online session and disappear from your computer or device when you close your browser. - **Persistent cookies** stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. They can also be referred to as first party or third party cookies, depending on who sets them: - **First party cookies** are set by the website you are visiting; and - **Third party cookies** are cookies used within our services which are set by other organisations. If you would like to find out more about cookies, you can visit [All About Cookies](https://www.allaboutcookies.org/). ### Web beacons Web beacons are a similar technology to cookies; and just like cookies, they can help to deliver an improved online experience. They are a clear picture file that is used to keep track of a customer's navigation through a website or series of websites. ## 2. Types of Cookie When you use our website, the following types of cookie may be set on your device: ### Essential or 'Strictly Necessary' cookies These cookies are essential in helping you to make use of the features and services we offer on the Gocompare.com website. Without these cookies, the services you want to use (such as getting an insurance quote) cannot be provided. ### Functional cookies These cookies allow us to provide you with a better online experience when you use our website. They are used to remember your preferences on our websites and to provide enhanced, more personal features. ### Analytical Performance and Measurement cookies Performance cookies help us to understand how our customers use our site and to better develop our Services. They do not contain or collect any information that identifies you. ### Targeting or 'Behavioural Advertising' cookies We have relationships with third parties who may also set cookies during your visit to our website. These cookies can track your visits around the web but don't identify you. ## 3. Cookies used on this website ### 1. Essential and Functional Cookies We use these cookies to enable certain online functionality including to: - maintain your settings and authenticate your identity while you are logged in; - ensure your journey through our sites is seamless; - access your information for personalised content and experiences; ### 2. Analytical Performance and Measurement Cookies We use these cookies to measure users’ behaviour so we can keep our products and services relevant, easy to use, and up to date. ### 3. Targeting and Behavioural Advertising Cookies We use these cookies to deliver tailored content and marketing communications based on your interests. ### 4. Other Cookies and Web Beacons Our website also uses cookies as a security measure to protect against fraud and to help identify irregularities in behaviour. ## 4. Managing cookies Most internet browsers allow you to erase cookies from your computer hard drive, block all cookies or warn you before a cookie is stored on your device. If you choose to block all cookies, our site may not function as intended. ## 5. Third party cookies These are cookies set by other services we use as part of our online experience. The following third party cookies may be present on gocompare.com: | Third Party | Cookie type | Purpose | Further information available at | | --- | --- | --- | --- | | Adform | Targeting & Advertising | To show you relevant products | [Adform Cookies](https://site.adform.com/privacy-center/adform-cookies/) | | Bing | Targeting & Advertising | To enable us to target searchers | [Bing Privacy Statement](https://privacy.microsoft.com/en-gb/privacystatement) | | Comscore | Performance & Measurement | Understand user engagement | [Comscore Privacy Policy](https://www.comscore.com/About-comScore/Privacy-Policy) | | Facebook | Performance, Functionality & Targeting | Personalised adverts on Facebook | [Facebook Ad Preferences](https://www.facebook.com/adpreferences/advertisers/) | | Google Ads | Targeting & Advertising | Understand ad interactions | [Google Privacy Policy](https://policies.google.com/privacy) | | Google Analytics | Performance & Measurement | Understand site engagement | [Google Analytics Opt-Out](https://tools.google.com/dlpage/gaoptout) | | Pinterest | Performance, Functionality & Targeting | Personalised adverts on Pinterest | [Pinterest Privacy Policy](https://policy.pinterest.com/privacy-policy) | ## 6. Contact details and further information If you have any questions or concerns about our use of cookies, please [contact us online](/content/about/contact/?category=generalenquiry&subject=Cookies/index.html) or email us at [feedback@gocompare.com](mailto:feedback@gocompare.com/). For more information about cookies please visit [All About Cookies](https://www.allaboutcookies.org/) or the Information Commissioner’s website: [ICO](https://ico.org.uk/).